CoinMENA
INDUSTRY
FinTech, Crypto
SCOPE OF WORK
Mobile/Web App, Dashboard, Web Design
The Problem
The initial app had a wide range of functions to offer its users. Unfortunately, this often can become a problem. Over-featuring confused users, and they ended up desperate because of the inability to perform even simple frequently used actions like deposit money.
Due to complexity and information overload, users couldn’t use the mobile app to its full potential. In addition, the app looked outdated and didn’t fulfill the user’s expectations, as a result, plenty of dissatisfied users were angry about having to spend time contacting the support to complete simple transactions, like withdraw or complete KYC.
The Challenge
While CoinMENA had established a significant user base and industry presence, it faced several key challenges as it continued to scale:
– Adapt to diverse investor needs.
– Build user-driven in-house solutions.
– Ensure consistent brand experience.
– Implement new functionality on the unscalable app.
– Outdated digital presence.
– Lack of a visual factor and brand identity.
– Inconsistent brand experience.
– Expanding needs for marketing assets.
The Solution
Offering diverse investors a tailor-made digital experience. The first major task was revamping the mobile app which built a baseline for creating a design system to be reflected on the web app, landing page, and admin panel carefully tailored to meet different user needs and business goals.
Designed over +300 screens, ensuring a seamless user experience across mobile and web platforms. Every screen was crafted to maximize user engagement and make the experience intuitive and enjoyable.
Key outcomes of the transformation:
– Enhanced user engagement and retention.
– Strengthened brand and market positioning.
– Market differentiation via rich investment and education tools.
– Efficiency through cross-platform consistency.
– Enhancing Symbol Analysis for Trading Efficiency.
– Strengthening Clarity and Confidence in Portfolio Management.
The Process
Redesigned through exploring and solving user problems, Identifying the context and motives, and User experience engineering to ease and improve the user journey, Crystalized how the redesigned mobile banking app should work to provide the best possible experience and usability for its users.
| Goal Setting | Research | Engineering | Design |
|---|---|---|---|
| Stakeholders interview | User persona | Information Architecture | Design research |
| UX Audit | User journey map | User flow maps | Design concept |
| Competitors analysis | Red route analysis | Wireframes | Usability testing |
Web App
Landing Page
Deliverables
Strategic Foundation:
Stakeholder interviews, User interviews, User personas, User journey maps, Red route maps, Information Architecture, User flow maps, and Wireframes.
UI Design:
Design library, Design System, Responsive design, and Prototype.
Success Facilitators:
Design documentation and development support.
